Sports Sponsorship Rights And Marketing Communications Assignment
Sports Sponsorship Rights And Marketing Communications Assignment
Questions:
- Define and extensively explain sponsorship exclusivity rights. Please, provide an example from the sport industry (minimum of 350 words)
- Define the term PRODUCT CATEGORY and explain how it is used in developing successful sponsorship agreements. Please, provide an example from the sport industry (minimum of 350 words)
- Discuss stadium and arena naming rights sponsorship. Provide examples from recent agreements inside the sport industry (minimum of 300 words).
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