Sports Sponsorship Rights And Marketing Communications Assignment

Sports Sponsorship Rights And Marketing Communications Assignment

Questions:

  1. Define and extensively explain sponsorship exclusivity rights. Please, provide an example from the sport industry (minimum of 350 words)
  2. Define the term PRODUCT CATEGORY and explain how it is used in developing successful sponsorship agreements. Please, provide an example from the sport industry (minimum of 350 words)
  3. Discuss stadium and arena naming rights sponsorship. Provide examples from recent agreements inside the sport industry (minimum of 300 words).

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