You are the international manager for an American MNC that
You are the international manager for an American MNC that
You have a term project
due in Unit 8 but it is highly recommended you begin working on this project
this week. You are the international manager for an American MNC that
specializes in high-end winter sports gear. You have been asked to profile a
country in the European Union and make a recommendation for entry. Using the
readings, Lecture, and your own research, complete a report, as an
international manager, to submit to your CEO. This writing assignment should be
completed in the standard APA format. Upload the assignment to the proper
assignment folder. You need to include the following elements for your chosen
EU country:
The
economic, political, legal, and technological environment (as it relates to
your company and industry)A
plan for social responsibility and sustainabilityA
country profile (using either Hofstede of Trompenaars) and its similarities and
differences to the United StatesRecommendations
for cross-cultural communication and negotiationsAn
entry strategy • Political risk and government relationsA
plan for motivating and leading workers in the EU country (incorporate
motivational theory)A
plan for selecting an expatriate in the position of VP, Operations
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