write an essay about macro analysis for a communication audit using at least one of tool that can be applied for a marketing research including marketing plan and marketing consultation such as PESTL analysis

write an essay about macro analysis for a communication audit using at least one of tool that can be applied for a marketing research including marketing plan and marketing consultation such as PESTL analysis. The communication audit must be for a company NOToperating in Saudi Arabia. You are required to define the chosen tool and its elements as well as briefly describe it. It is recommended that you follow a theme for your essay. A theme can be about macro analysis applied in a specific industry/organization. The word limits for this essay is 750. 10% plus/minus is allowed.