With Products, Is It Form or Function? The ?oform versus 1

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With Products, Is It Form or Function? The ?oform versus 1

With Products, Is It Form or Function? The ?oform versus function?? debate applies in many arenas, including marketing. Some marketers believe product performance is the be-all and end-all. Other marketers maintain that the look, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus Product design is the key to brand success.

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