Why did Uber acquire Jump (Buy) instead of building a bike share system by itself (Build) or developing a strategic alliance (Borrow)?
1. Why did Uber acquire Jump (Buy) instead of building a bike share system by itself (Build) or developing a strategic alliance (Borrow)? 2. Read Chapter Case (from New Rothaermel Edition, on Blackboard, same folder). Should Lyft also try to acquire a bike resource/capability or attempt to copy the successful Uber Eats? Is there another area where Lyft should grow? Should Lyft Build, Borrow, or Buy? Attached the 2 documents that the information will come from
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