What do you think of the company s product strategy and What
What do you think of the company s product strategy and What
What do you think of the company s product strategy andWhat do you think of the company’s product strategy and product range? Do you agree with the matrix approach described in Figure B of the case? What is most important about IKEA’s product strategy and product range is their matrix, which is simple enough, yet very useful at creating market opportunities. The matrix also creates a way of accepting or declining a product, manufacturer, or designer, thus cutting costs (Moon, 2004).
What do you think of the company s product strategy and
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