TUGGING THE HEART OR TWISTING THE ARM? While working for a
TUGGING THE HEART OR TWISTING THE ARM? While working for a
TUGGING THE HEART OR TWISTING THE ARM?
While working for a large corporation, I received numerous e-mails telling me of the large charitable contribution fund in which the company participates. All employees were highly encouraged to attend a town-hall meeting where other employees and managers spoke of how the fund had affected their lives and showed videos of the good work the fund had done. Top executives traveled to the town-hall meetings to promote the campaign and encourage 100 percent employee participation. They told us to ask our fellow employees if they had contributed yet. They wanted to reach a goal of $1 million and believed that everyone should be able to contribute. Furthermore, all managers were expected to contribute. There was even documentation on the company’s intranet website with guidelines for how much to give. Although the company claims all donations (or lack thereof) are anonymous and have no effect on promotions or job performance ratings, many wondered if that was entirely true. This was not the first company to encourage me strongly to contribute to its fund drive, and I doubt it will be the last.
1. Why do companies participate in charitable fund programs? Is it for societal recognition, to aid a worthy cause, or is it some combination? If different firms differ in their motivation, why might that be so?
2. Is it ethical for a company to solicit voluntary charitable contributions from employees? Can they be truly voluntary? If so, how should these campaigns be designed and implemented? Where would you draw the line?
3. If companies no longer participate in charitable fund campaigns, what would be the repercussion for the charities? Does that affect your answer?
4. If you worked in this company, what would you do? Why? If you choose to contribute, what would be your driving motivation?
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