Tools for An External Analysis for Boeing Military Defense Paper

Tools for An External Analysis for Boeing Military Defense Paper

Need to do the external analysis using PESTLE and PORTERS FIVE FORCES. Use these two tools to do an external analysis on the military and defense line of business of Boeing. I have attached a Powerpoint that has some information on it. You will need to do more external research on it.

Clarity and logic of writing (40 points)

o Interesting and well-written (20 points)

 Major structural/formatting/grammar issues/poorly written – 0-5 points

 Some issues which take away from reading – 6-12 points

 A good read – 13-16 points  Particularly well-written – 17-19 points

 A paper which adds to my understanding of the case – 20 points

o Demonstrate knowledge of class concepts (10 points)

 No connection to class – 0 points

 Little connection to class – 1-3 points

 Gratuitous application of class concepts – 4-7 points

 Well-thought application of class concepts – 8-9 points

 Integration of class concepts into case – 10 points

o Demonstrate knowledge of case (10 points)

 No connection to case – 0 points

 Little connection to case – 1-3 points

 Gratuitous application of case highpoints – 4-7 points

 Well-thought application of key issues – 8-9 points

 Integration of case into narrative – 10 points

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