Tony Hsieh CEO for Zappos Culture and Support Systems Discussion Paper

Tony Hsieh CEO for Zappos Culture and Support Systems Discussion Paper

Think about what the CEO of Zappos, Tony Hsieh, was trying to do. Use the questions below as a guide to explore this case:

  • What was at the center of what Hsieh sought to achieve, and why did he feel this would benefit the company?
  • If you were the CEO of Zappos, what leadership style would you use and why?
  • How would this leadership style complement the culture you want to create?
  • How important are structural support systems in making sure that change initiatives are sustainable over time?

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