CIPD QUESTIONS

The 4Ps of Marketing Assignment

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The 4Ps of Marketing Assignment

Question One

Describe a company that you believe represents the 4Ps well and provide examples of why you believe they are successful at it. Please do not use McDonald’s, Amazon, Apple or Dell as they have already been discussed.

Question Two

Describe a company that you believe does not do well at putting the 4Ps into practice and provide two examples of why you believe they struggle with it. Please do not use Sony Betamax as that has already been discussed.

Question Three

What recommendations would you give the company who needs to update its approach? Search the Strayer Library and/or Internet for an article that supports your position and post the link in your thread for everyone to read.

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