Target Markets Report for Specific Products Assignment

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Target Markets Report for Specific Products Assignment

Using the following list of products, identify the potential market segments of each product based on demographics, psychographic, and behavioral differences. Prepare a brief report and explain the segmentation variables associated with each example.

a.A high-end automatic espresso maker for the home

b.Soft drinks

c.SAT/ACT Tutoring Services

d.Affordable Wireless headphones

f. Use the industry/product that of your choice

Use table 12.2 in your textbook on page 367 to segment the market and identify as many segments as possible for each products.

Use standard formatting or a table for formatting purposes. Don’t forget to include a list of references. Wikis or blogs are not acceptable. Make sure to use proper spelling and grammar.

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