Target Consumers from Demographics and Psychographics Analysis

Target Consumers from Demographics and Psychographics Analysis

Analysis the target consumers from demographics and psychographics.Our Product or Service: ‘UniEats’ an ‘Uber Eats’ inspired app which college students can order food from on-campus restaurants or dining halls and get it delivered via. Drone. Students can use meal plan for their orders. Food can be delivered to both on-campus and off-campus residences.

  1. Who are the target audiences?
    1. What are the possible demographics and psychographics of the target consumer?
  • Target audience: college students, staff in school
  • Students living both on and off campus
  • Demographics:
    • U.S. college students ages 18-22
    • Domestic and international students
    • Full-time students who live on/off campus (versus remote/commuter students)
  • Psychographics:

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