Supply Chain Management (SCM) is an integrated discipline
Supply Chain Management (SCM) is an integrated discipline
Supply Chain Management (SCM) is an integrated discipline that covers the strategy, execution and management of all the resources and processes involved in the manufacture and distribution of products or services to the end consumer. In a supply chain job, you could be involved in everything from the acquisition raw materials, to designing the optimal manufacturing process, ensuring quality and timely delivery to the users.SCM is the backbone of any business. But the theory behind it can sound pretty confusing. In this simulation you will pick up the basics in an interesting and interactive way by optimizing a virtual supply chain.This Supply Chain Management Simulation Game, inspired by the Beer Game (conceptualized by the MIT Sloan School of Management over half a century back), is an excellent way to learn the basic principles of SCM) and appreciate the challenges faced by logistics managers in a variety of businesses.Your Challenge: Manage the Supply Chain EffectivelyAs the newly recruited Logistics Manager, you are taking over the operations of an existing supply chain. You need to ensure that you are balancing the production with the market demand. If you do well in the 6 month probation period, you get a permanent job and a pay hike. Simple enough? Let’s add some ground rules for the game.
You have a maximum of 26 attempts (each attempt representing 1 week) to achieve equilibrium i.e. the chain is capable of running in an auto-pilot mode.Each week you just have to take one decision. How many units to produce? While moving through the supply chain, there’s a time delay of 1 week–e.g. it takes 1 week for your vendors to deliver the raw material (procurement), another week for the brewing process (work in progress), and another one to move the finished goods to the retailers (inventory). If you have enough quantity in your inventory, the relevant number of units are shipped out to the customers. If not, the backlog of orders keeps piling up and needs to be satiated in the subsequent weeks. If any of this isn’t entirely clear, don’t worry. Start the online game and you’ll soon get the hang of what’s happening.Here is the link to the SCM game: http://www.mbacrystalball.com/app/scm/scmmain.phpAfter reviewing the instructions, click on the button at the bottom center of the page.For this case study, you will go through the simulation twice. The second time you go through the simulation your outcomes should improve based on the analysis. (If you are, by chance, amazing at logistics, please work through the game twice anyway.)The deliverable for this case assignment is completion of a quiz: The quiz includes multiple choice and open-ended questions related to the bullwhip effect and the SCM game. The last two questions in the quiz will ask you to upload images. You should take a screenshot of the analysis of your performance after each completion of the game. The analysis looks like the image below:
Good luck and have fun!!!
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