Study of the marketing environment and strategy…
Study of the marketing environment and strategy…
The aim of this assignment is to conduct a marketing analysis – that is a study of the marketing environment and strategy – of CSL- http://www.csl.com.au The report should contain the following elements (please see marking rubrics for more details): Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc Describe and analyse the following marketing strategies used by the company o Analyse the main Products, services, suppliers and customers of the company o Pricing o Promotion o Place (distribution) o (Note: for each of these Ps, please reflect on relevant theory(ies), discuss the strategies applied, and sustainability practices implemented by the company) Compare the marketing mix (4Ps) to its closest competitors Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects Appendix: Include a SWOT analysis and a Positioning chart Submitting the Assignment This is an individual report. You should submit using the Moodle/Turnitin submission link for this assignment. Remember that, the report should be approximately 2,500 words use Times New Roman 12 point font, 1.5 line spacing use Harvard referencing. 15-20 references are expected Marking rubrics See the Subject Learning Guide for marking rubrics, and more detailed guidelines in LMS
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