Starbuck Business Analytics Paper

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Starbuck Business Analytics Paper

identify two organizations that are using Business Analytics (BA). Briefly describe both organizations, and then answer these questions:

  1. What are the reasons they are using BA?
  2. Of the various types of BA, which ones are they using and why?
  3. How are they using the BA software?
  4. Do the benefits associated with the BA software outweigh the costs?

Directions:

Your well-written paper should meet the following requirements:

  • Be four to five pages in length, which does not include the title page, abstract or required reference page, which are never a part of the content minimum requirements.
  • Use APA style guidelines.
  • Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles.

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