Social media
Companies increasingly use social media analysis to discover insights on customers’ concern, attitude, and involvements. Examine the analysis results of Twitter tweets on Relay Food provided at http://rpubs.com/rechards/383366 and answer the following questions:
1. Word Cloud: What did the customers talk about Relay Food?
2. Topic Analysis: How did the customers feel about Relay’s price?
3. Sentiment Analysis: What was the customers’ attitude towards Relay Food in general?
4. Involvement: Who was more active in talking about Relay Food? When is good time to promote the business in Twitter?
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