sas programming, predictive analysis

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sas programming, predictive analysis

Data mining for all the variables and obs. to find useful information for the purchases of loyalty program.

Create a model to predict the probability that a customer will have purchase of loyalty program, using SAS.

Among the customer with purchase in this period, create a model to predict the amount of customer’s spending will have, using SAS.

Draft a report of 15 to 20 pages in length to describe your models and their performance, including the following:

A description and justification of the modeling technique selected

Key predictor variables included in your models and how they influence the response variable

Testing conducted to validate your model’s performance

An explanation of how well your model performs

Any assumptions required for your modeled results to be predictive in the further.

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