reply or respond to this discussion Keeping your consumers
reply or respond to this discussion Keeping your consumers
reply or respond to this discussionKeeping your consumers in mind is key. Without extensively researching what the customer wants and needs, there will be no business. “Customer is boss.” That is a life lesson for any entrepreneur to learn and accept, because without their customers, they have no one to sell to, and will ultimately make no money. By researching consumer behavior, the company and business will succeed in ways that other businesses won't. Some companies believe that their product trumps all, and that is not necessarily the case. When businesses accept that they are not the ones in charge, they will attain continuous success. In my opinion, I think an awesome strategy is to research your expected buyer persona. I learned about this in my honors marketing class during my freshman year of college. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona, consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Demographics takes into consideration population segments. Here, we will think about where they are from, importance of gender, age groups, salaries, and education levels. Then we go to psychographics, which takes the way our ideal customer thinks into consideration. Here we will think about what brands they identify with, what aspirations they have, what their hobbies are, and what kinds of ideals they hold onto. Behavioral is the section which helps understand how your target customer behaves. This looks at their past purchases, favorite shops, visiting websites, and applications used on their electronic devices. Environmental is the section to help us understand the environment that our ideal customer lives in. We would look at the languages they speak, the countries they live in, the payment methods available to them, and the modes of transport they normally use.
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