Read the Business Case Studyon pp. 216–217 about the

Read the Business Case Studyon pp. 216–217 about the

Read the Business Case Studyon pp. 216–217 about the problems of the European airlines and use the links on Parkin Interactiveto read the original articles. aWhat is the main difference between the structure of the US airlines and the European airlines? bWhy did the European airlines find it difficult to maintain profits when demand decreased? c If an airline like Sabena is insolvent, why might it be the target for a takeover by another airline? dWhy have so few European airlines agreed to mergers or takeovers? eWhat would be the effect of mergers in the European airline industry? f Why does Robert Ayling, former BA CEO, say that the European airlines need a much more flexible method of providing aeroplanes? gWhy do some industry experts think that the proposed KLM–Air France merger might fail to reap economies of scale?

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