read and summary the article
article:
Marchand, D. A., & Peppard, J. (2013). Why IT fumbles analytics. Harvard Business Review, 91(1), 104-112.
requirements:
- Read each article, and prepare a minimum 2 page, maximum 3 page (double-spaced, 1 inch margins, limit your name + title to 2 lines) review of the case with the following structure:
- What: Summarize the article in 1-2 paragraphs. What is the main argument? What are the supportive points made by the author(s)? What should you take away from the article after reading it?
- So What: Why does what the author say matter? Does it remind you of anything you’ve seen in any business that you have worked for? Why is the material important for Business in general? For IT? What about for your major.
- Now What: What should a business do to smartly respond to the information proposed in the article? If you owned a business and you read this article, what changes would you make, if any?
- When you have finished, you will submit your write-up on Canvas under the appropriate assignment page.
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