Public Awareness Campaign Briefly analyze a public awareness

Public Awareness Campaign Briefly analyze a public awareness

Public Awareness Campaign
Briefly analyze a public awareness campaign by a nationallyor internationally-based nonprofit or government agency
(1) Describe briefly the elaboration likelihood model andwhat it is all about
(2) Discuss how the central and peripheral routes toattitude change promote changes differently
(3) Discuss the different routes to change that are evidentin this campaign
(4) Assess your own need for cognition, and discuss whetheror not this need is present in this campaign If so, which route to change isbeing activated, and why?
(5) Finally, conclude with a discussion on the topic ofattitude inoculation and discuss why presenting two sides of an argument may bemore effective depending on audience

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