Project 1: Company Analysis
Purpose: The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies. Students are required to select a company that utilizes digital or social media to communicate with customers and provide background information on the company, list the digital and social media platforms the company uses, and discuss a real-life example of how the company used digital or social media. In addition to the course content provided in the course, this project will require additional research outside of the classroom.
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