presentation of 10 to12 PowerPoint slides (body of

presentation of 10 to12 PowerPoint slides (body of

presentation of 10 to12 PowerPoint slides (body of presentation), with in-depth speaker notes, to develop an advertising campaign for the product The campaign will be broken down into 2 parts: the explanation and justification for the advertising campaign, and the ad itself The following information should be included in the presentation: The target market chosen for the new product and an explanation The product name with reasons why it was chosen based upon the target market The packaging description and how it will appeal to the target market A detailed description of the advertising campaign A creative ad slogan An explanation of the consumer behavior motivation behind the ad and slogan
As for the advertising itself, it is not necessary to draw an ad, but you should include the following: Types of media used in the campaign (eg, TV, print, Internet, etc) A slogan and a general theme Reasons for choosing the media, slogan, and theme based on consumer behavior principles An explanation of how the advertisement will reach the target consumer in terms of motivational or persuasion techniques outlined in the course

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