Present study investigates marketing ethics followed in the

in /by

Present study investigates marketing ethics followed in the

[Introduction] Present study investigates marketing ethics followed in the UK airline industry and its relationship with the sustainability of the airline organisations considering the case of EasyJet, the UK. The main questions addressed are: What are the present marketing ethics followed in the UK airline industry? How marketing ethics and the business sustainability are related to each other in the UK airline industry? Which strategic initiatives can effectively improve current marketing ethics followed in the UK airline industry?

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