PESTEL Project

PESTEL Project

Weights associated with different sections of a paper/report

Topics

Comments

Max. Grade

Problem Statement (10%)
· The problem of the organization is clearly defined, e.g. the essential issue(s) and its variables are foregrounded in the discussion.

Problem Statement (10%)

/10

Analysis (40%)
· There is a clear and logically-supported conceptual schema or model that is used to analyze the problem at hand.
· The analysis is connected to evidence [from the case]

· The model references the primary source of the ideas or concepts being used.
· Key stakeholders
are identified, and their needs accurately assessed

Analysis (40%)

/40

Implications (25%)
· The implications follow clearly from the model and/or concepts used
· The implications are supported by clear evidence

· Claims and explanations are backed with in-text references to sources.

Implications (25%)

/25

Style/Mechanics (25%)

APA

· Citations/reference page follow APA guidelines
· Properly cites ideas/info from other sources

Grammar/Punctuation/Spelling

· Rules of grammar, usage, punctuation are followed
· Spelling is correct

Readability/Style

· Sentences are complete, clear, and concise
· Sentences are well-constructed with consistently strong, varied structure
· Transitions between sentences/paragraphs/ sections help maintain the flow of thought
· Words used are precise and unambiguous
· The tone is appropriate to the audience, content, and assignment

Style/ Mechanics (25%)

/25

Grade on 100

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