Outline investigation proposal for the first detox clinic in Montenegro Jovana Spaic

Outline investigation proposal for the first detox clinic in Montenegro Jovana Spaic

Outline investigation proposal for the first detox clinic in MontenegroJovana Spaic
Table of ContentsAbstract 3Introduction. 4Importance of the project 5Primary sources of data. 7Research question. 7Hypothesis 7Methodology. 7References 8
AbstractThis paper provides the background justification for opening a specialist clinic in Montenegro aimed at marketing a health recovery facility for over-stressed and over-indulged or simply over-exhausted clients in the socio-economic echelons of company directors and senior executive ranks to promote train and guide them onto a path of improved health utilising a combination of techniques to relieve them from underlying stresses and motivations which may have caused them to exhibit certain addictions. The paper gives an introduction and the background of the issue undertaken. This is followed by both the academic and contextual primary data sources. The next part discusses the significance of the project and gives more specific information about the project itself. Finally we will arrive to a description of the research question the hypothesis and the methodology of carrying out the research and analysis.
IntroductionOver past decades many famous celebrities have disappeared from public view for unexplained periods of time while hiding away in various luxury retreats in their attempts to gain self-control over addictions such as to alcohol and drugs developed through a possible panoply of reasons including:cultural habits common within their field of work;insecurities that their creativity and artistic prowess might otherwise wane;relief of associated stresses to maintain their performance programme; etceteraOne notable example of many from years back would be Judy Garland (Somewhere over the Rainbow 1922-89)Over recent years the ever-increasing availability and thus decreased price of alcohol and drugs compared to earnings levels together with the pressures imposed on ambitious and pressurised executives coming from a much wider spread of cultural backgrounds and ever anxious to prove themselves has led these to be a far greater mass target market for those who market these stimulants both legally and illegally with a corresponding burgeoning of the problems that ensue.It is evident that apart from the growth in psychiatric treatment there has not been a corresponding growth in facilities offering a suitable range of strategies and treatments readily affordable to this now much enlarged socio-economic group.This proposal is entirely analogous to the development of any new product which starts at a highly inflated price aimed exclusively at the super-luxury end of the market and then filters progressively down to those at lower income levels who aspire to the lifestyles of celebrities acting as opinion formers and endorsers of similar products and services.What is thus proposed is a prototype operation which can be branded and therefore replicated in a similar way to the David Lloyd chain of Sports & Leisure Centres in the UK so at an early stage needs a strong financial backer to ensure market success. A one-off successful operation will only find itself rapidly overtaken by others who otherwise will readily copy and offer a me-too operation backed by greater marketing resources.Importance of the projectDetox or rehab centres have served the celebrity market based in secluded or secure locations predominantly in California Arizona Minnesota Utah Antigua and Thailand primarily to serve Hollywood actors mass-market recording artist celebrities and basketball players. The most famous is arguably the Betty Ford Clinic. As celebrity culture spread progressively from stars of screen and stage to English style football TV personalities and others on a treadmill of their individual talents and persona more rudimentary facilities opened up even in Roehampton and Northampton in the UK though limited to the more austere realms of a psychiatric clinic than providing the more comprehensive programme of treatments and services needed to induce a more-balanced future perspective and lifestyle.Addiction is defined as a chronic disease characterized by drug seeking or other compulsive behaviors beyond the level of self-control such as anorexia/bulimia despite harmful consequences. Excessive use of drugs has become a worldwide phenomenon with increased availability despite controls as psychological pressures on individuals have increased and as the influence and indeed the examples set by elders have become laxer. Along with the long tradition of excessive alcohol consumption to fry their brain cannabis opiates and cocaine are the three main drugs of use.As the number of people addicted grows so does the need for the addiction treatment centers.While the UK has celebrities aplenty and highly remunerated but also highly stressed financiers directors and executives and even parliamentarians as also exist throughout mainland Europe Britain neither has the climate nor the environment including the style of service which can be offered to fill an evident gap in the market in the coastal regions of the Adriatic.One must of course never invent something which is entirely new and entirely unfamiliar which would frighten potential clients but package up an offering as a new & improved range of services perhaps bringing several familiar ones together to fill the gap. As always evolution not revolution should apply.A test-bed is thus proposed to be developed within a secluded luxury holiday complex where clients can be seen taking a normal holiday break but at the same time partaking of a programme of diet health improvement and various therapies tailored to their specific needs. This will be a live test market to discover exactly what this market sector needs and given the support of an existing investor in the discrete luxury holiday sector will be no costlier to undertake than entirely hypothetical forms of market research.The region already has a wealth of disparate facilities ranging from skilled physiotherapists nutritionists allergy specialists and currently rather amateurish spa operators who mimic to a large extent the Turkish baths of past occupiers of the region and as also found in Russia. Added to that the region boasts mineral health regenerating sea muds and an enviable supply of clean natural mineral and spring waters. At the more cheap and cheerful level these attributes have for long been recognised by visitors from Norway.Our extra added Unique Selling Point is that partakers of the service will be treated more like normal human beings in a similar sense that someone with a neck that has become stiff and painful because of excess concentration and tension needs to take sessions with a physiotherapist who is both skilled and understanding of the problem to be relieved. However instead of an individual physio this will be a team service approach.Primary sources of dataThe data for this business plan will be collected from books journals and credible websites.This will be supplemented by the data collected from academic articles regarding the drug abuse and different types of treatment that are being offered around the globe.The journal about the relationship between the stress and addiction made me realize that more stressful life events and more ineffective coping strategies in opium addicts are playing a considerable role in the development of drug abuse. Ideally people should work on stress prevention skills alteration and toleration strategies rather than a self-treatment trough drug abuse. That is why our detox center is not only going to offer detoxification but the treatment that helps develop those skills that will help in prevent it.Research questionThe issue undertaken in this paper is The process of establishing a detox clinic in the way that it attracts the desired clientele and generates enough profits to payback the initial investments and continue operating successfully.This is measurable which means that it can be quantified it is attainable as data can be collected locally and from academic articles realistic as the issue is a major global concern and testable as the findings can be verified by further research and analysis.HypothesisH1: VIPs like exclusive places
H2: VIPs have addiction problems
H3: Montenegro is the number 1 place for VIPs
MethodologyThe collection of data in relation to this business plan will be done through the review of literature. Some of the key sources of data that will be used include books journals and credible websites. Main aspects that shall be considered in the use of the sources of data include relevance date of publication and the credibility of the author.Furthermore data that is not available in the books or online will be gathered by interviewing different people who are experts in their field. Such as the investing agency of Montenegro (MIPA) tourist organization of Herceg Novi other detoxification centres operating in Europe e.g. Paracelsus in Switzerland municipality of Herceg Novi architects banks etcetera. However this type of research relies on the perception of different people whose response depends on individual knowledge prior experience and expectations. This means that the answers cannot be too similar and it will be upon the researcher to come up with the right analysis and conclusion. Therefore the naturalist philosophy matches the demands of this research.The data will be analysed both qualitatively and quantitatively. The qualitative data analysis will involve a description of information regarding the detox centres as well as the rates at which the popularity and utility of detox centres is growing constantly. Moreover I will talk about the market in Montenegro and the possible benefits that may arise from this new treatment opportunity. The quantitative analysis will involve discussion on different statistical methods about financing the project payment plan followed by other financial indicators necessary in this case.The research design of this project will be in a form of a business plan in which I will bring out the findings and to help create the best possible plan for the future.ReferencesThe Journal of Behavioral Health Services & Research Springer. springer.com. N.p. 2017. Web. 12 Mar. 2017.Treatment Center. 6 Financing and Organizational Issues. nlm.nih.gov. N.p. 2017. Web. 12 Mar. 2017.Types of Treatment Programs. gov. N.p. 2017. Web. 17 Mar. 2017.McCarty Dennis et al. Detoxification Centers: Whos In The Revolving Door?. N.p. 2017. Print.About Us. Paracelsus-recovery.com. N.p. 2017. Web. 23 Mar. 2017.10 Of the Most Luxury Drug Treatment Centers in The World. com. N.p. 2017. Web. 23 Mar. 2017.The Growing Problem of Drug Addiction. Betel International. N.p. 2017. Web. 23 Mar. 2017.David Lloyd Clubs | Europes Premier Racquets & Fitness Provider. co.uk. N.p. 2017. Web. 27 Mar. 2017.Hassanbeigi Afsaneh Jafar Askari and Dordaneh Hassanbeigi. The Relationship Between Stress and Addiction. Social and Behavioral Sciences (2017): n. pag. Print.

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