One of the most exciting advances in market segmentation is
One of the most exciting advances in market segmentation is
One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. and get a feel for the use of GIS in business and other fields. Then, enter your zip code into ‘‘Community Profile Report” to learn more about where you live. What are the advantages of using GIS in market segmentation?
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