Nova Southeastern University Healthcare Marketing Case Study
Nova Southeastern University Healthcare Marketing Case Study
Learning Resources tools:
https://class.content.laureate.net/94f15f3be371111…
The Assignment
In a 4- to 5-page paper, address the following:
Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.
Inconsistency: Is there consistency in the quality of care?
Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?
Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?
Interaction with consumers: Is the organization patient-centered or physician-centered?
Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.
Grading Rubric
EXCELLENT – above expectations
GOOD – met expectations
FAIR – below expectations
POOR – significantly below expectations or missing
Analysis of health care services using the 5 I-s of marketing
36 (36%) – 40 (40%)
The analysis of health care services using the 5 I-s of marketing shows depth, breadth, triangulation, and clarity in critical thinking.
32 (32%) – 35 (35%)
The analysis using the 5 I-s of marketing fully addresses the services of the health care organization. Triangulation was attempted but not fully shown.
28 (28%) – 31 (31%)
The analysis of health care services using the 5 I-s of marketing lacks depth, breadth, triangulation, and clarity in critical thinking.
0 (0%) – 27 (27%)
The analysis using the 5 I-s of marketing does not address (zero points) or poorly addresses the services of the health care organization.
Recommendations of strategies to market services
36 (36%) – 40 (40%)
The recommendations show depth, breadth, triangulation, and clarity in critical thinking.
32 (32%) – 35 (35%)
The recommendations fully address how to market the health care services. Triangulation was attempted but not fully shown.
28 (28%) – 31 (31%)
The recommendations lack depth, breadth, triangulation, and clarity in critical thinking.
0 (0%) – 27 (27%)
The recommendations do not address (zero points) or poorly addresses how to market the health care services.
Writing
18 (18%) – 20 (20%)
The analysis is well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style. The work is supported by at least five high-quality references including three from peer-reviewed journals.
16 (16%) – 17 (17%)
The analysis is mostly consistent with graduate-level writing style and may have some spelling and writing errors.The work is supported by at least five high-quality references including three from peer-reviewed journals.
14 (14%) – 15 (15%)
The analysis is somewhat consistent with graduate-level writing style and may have some spelling and writing errors. The work is supported by at least five high-quality references but not from peer-reviewed journals.
0 (0%) – 13 (13%)
The analysis is well below graduate-level writing style expectations for organization, professional tone and writing, or shows heavy reliance on quoting.The work is not supported by at least five high-quality references including three from peer-reviewed journals.
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