National University: Healthcare Media Marketing Assessment

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National University: Healthcare Media Marketing Assessment

Purpose: Increase awareness of types of media directed in healthcare industry. Spend time during the week monitoring the print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a written summary for class that assesses the following:

Image vs. service marketing
The “product” being marketed (e.g. good, service, idea, organization)
The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
The apparent target market
The ultimate objective (e.g. improve image, attract new business, increase sales volume)

Media Assessment Grading Grid

Organization of paper and clarity
10 points

Newspaper, magazine, radio, television, billboard, internet
10points

Placement of the promotional piece
5 points

Apparent target market
5 points

Ultimate objective of the promotional piece
10 points

Analysis of heathcare promotion in the media
10 points

Spelling and Grammar
20 points

Length of paper (per instructions)
10 points

Timely submission
20 points

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