Modern Marketing Communication SWOT and PESTEL Analysis Report

Modern Marketing Communication SWOT and PESTEL Analysis Report

make my presentation as a report with much deep details and few comments to change it .

the attached word is the brief of the report, the attached ppt is the ppt you will work on it to change it into report in details

these are the comments that i had in the ppt and I want you to correct it and the things that doesn’t have details make it much deeper details.

the comments:

In the agency, try to be more real and professional.Remember, at the end you want the brand to sign a contract with you.For example, have samples of your accomplished projects?

-More justifications are needed such as in the research

-Why not link your search with one or two theories/arguments from journal papers?

-Brands position lacks of justification and sources.Also, where do you see the brands in 5 years?

-Make sure your PESTEL analysis is a macro not micro.I am not convince it is correct

All justifications and information should be sourced from reliable sources and then list them in a reference page

-You should consider the quality of your work rather than the quantity

-Your research part lack of in-text citations

-Use Harvard style

-Always read the brief in details so you know the requirements details.

-Your campaign strategy lack measurement

-Always have some references for a few journal papers.

-Your campaign strategy lack of justifications of choices

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