MOD 3-Class Discussion-Online Distribution
MOD 3-Class Discussion-Online Distribution
Full question on the attached document:
Differentiation
The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.
WEEK 1 DISCUSSION POST
The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation.
- Provide a brief introduction to the company with which you are working.
- Using the dimensions of service quality, develop a strategy to differentiate the company.
This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
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