MKTG 405 Unit 1 Discussion Board Concepts of Consumer

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MKTG 405 Unit 1 Discussion Board Concepts of Consumer

For this assignment, you must make a 600 800-word posting to the Discussion Board in which you discuss the different ways a market can be segmented and which target market you recommend (and why). Answer the following questions in your posting: What are the different ways a market can be segmented?What recommendation would you give about which market should be targeted?Why did you choose this market, based on the product s attributes (you will have to create additional product attributes)?Why did you choose this market, based on the target customer s lifestyle and the current environment?What type of advertising might appeal to this segment?How would you tie in Maslow s Hierarchy of Needs to identify and describe the target market?How would you tie in other types of need- or value-based marketing to identify and describe the target market?

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