MKT5235 Nova Southeastern Kimberly Clark Corp Global Marketing Plan Analysis

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MKT5235 Nova Southeastern Kimberly Clark Corp Global Marketing Plan Analysis

PLEASE SEPARATE EACH ASSIGNMENT LIKE THE SAMPLES ATTACHED

View the samples for insight on how the two assignments should be completed! DO NOT COPY OR PLAGIARIZE FROM THEM!

ASSIGNMENT 2: Must be at least 4.5 pages

CHOSEN COUNTRY: JAPAN

COMPANY: Please choose a US company that is NOT in Japan to explain how you’ll implement and market this company in JAPAN!

In This Part you are required to cover

  • History of the country (how the country history has affected business) : History up to 50 years ago.
  • Geography of the country (where is it located , the borders )
  • Include visuals of country as well (pics
  • Cultural environment ( Hofstede dimensions, values, traditions, language, verbal vs. nonverbal expressions, habits in business )
  • References

ASSIGNMENT 3: MUST BE AT LEAST 4.5 pages

• Target Market, Segmentation and positioning in the country in question.

• Industry research to create an “industry context” including analysis of the competition in the country you are entering

• Product strategy: adaptation or modification and why?
• Promotion strategy: which methods will be used ( advertising, sales promotions, personal selling or any other promotional strategies such as social media) : explain in details
• Distribution strategy: from origin to destination: transportation modes, infrastructure ,Mode selection, packing, documentation required , insurance claims and channels of distribution
• Price determination: cost of shipment, transportation costs, handling expenses , insurance costs, import taxes , wholesale and retail markups, gross margin and retail price.

Be sure to include a SWOT analysis and visuals in this assignment

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