MKT 500 Marketing Management Pricing Strategy and Channel
MKT 500 Marketing Management Pricing Strategy and Channel
Write a four to five (4-5) page paper in which you:
Create the domestic and global product branding strategy. Determine and detail the optimum pricing strategy. Examine how your pricing strategy supports your branding strategy. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well). Discuss whether a push or pull strategy will be used, justify your rationale. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment
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