MKT 421 Week 4 Individual Assignment / Using Perceptual Maps
MKT 421 Week 4 Individual Assignment / Using Perceptual Maps
Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.Write a 1,050- to 1,450-word summary in which you address thefollowing for each of the three major phases in the simulation:The situationYour recommended solutions, including whyYour resultsSummarize the different marketing components addressed in thissimulation by answering the following questions:What is the relationship between differentiation and positioning ofproducts or services? Is the repositioning of the product in thesimulation as you had expected it to be? Explain why or why not.What is the effect of the product life cycle on marketing? Whateffect did the product life cycle have on the product in thesimulation?Format your paper consistent with APA guidelines. Incorporate atleast three academic references in your paper.
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