Message Strategies: Persuasive Business Messages [LO-3]

Message Strategies: Persuasive Business Messages [LO-3]

Message Strategies: Persuasive Business Messages [LO-3] You’ve been trying for months to convince your boss, company CEO Will Florence, to start using Twitter. You’ve told him that top executives in numerous industries now use Twitter as a way to connect with customers and other stakeholders without going through the filters and barriers of formal corporate communications, but he doesn’t see the value
Your task: You come up with the brilliant plan to demonstrate Twitter’s usefulness using Twitter itself. First, fi nd three executives from three companies who are on Twitter (choose any companies and executives you fi nd interesting). Second, study their tweets to get a feel for the type of information they share. Th ird, if you don’t already have a Twitter account set up for this class, set one up for the purposes of this exercise (you can deactivate later). Fourth, write four tweets to demonstrate the value of executive microblogging: one that summarizes the value of having a company CEO use Twitter and three support tweets, each one summarizing how your three real-life executive role models use Twitter.
 

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