Message Strategies: Marketing and Sales Messages; Media

Message Strategies: Marketing and Sales Messages; Media

Message Strategies: Marketing and Sales Messages; Media Skills: Blogging [LO-4] , Chapter 7 Other than possibly wrinkling their noses at that faint smell that waft s out of the plastic bags when they bring clothes home from the dry cleaner, many consumers probably don’t pay much attention to the process that goes on behind the scenes at their neighborhood cleaner. However, traditional dry cleaning is a chemically intense process—so much so that these facilities require special environmental permits and monitoring by government agencies. At Kansas City’s Hangers Cleaners, the process is different— much different. The company’s innovative machines use safe liquid carbon dioxide (CO 2 ) and specially developed detergents to clean clothes. The process requires no heat (making it easier on clothes) and has no need for the toxic, combustible perchloroethylene used in conventional dry cleaning (making it safer for employees and the environment). Customers can tell the difference, too. As one put it, “Since I started using Hangers, my clothes are soft er, cleaner and they don’t have that chemical smell.”
Your task: Because many consumers aren’t familiar with traditional dry cleaning, they don’t immediately grasp why Hangers’s method is better for clothes, employees, and the environment. Write a post for the company blog, explaining why Hangers is diff erent. Limit yourself to 400 words. You can learn more about the company and its unique process at www.hangerskc.com .
 

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