Message Strategies: Marketing and Sales Messages [LO-3] Your

Message Strategies: Marketing and Sales Messages [LO-3] Your

Message Strategies: Marketing and Sales Messages [LO-3] Your new podcast channel, School2Biz, offers advice to business students making the transition from college to career. You provide information on everything from preparing résumés to interviewing to finding a place in the business world and building a successful career. As you expand your audience, you’d eventually like to turn School2Biz into a profi table operation (perhaps by selling advertising time during your podcasts). For now, you’re simply off ering free advice.
Your task: You’ve chosen Podcast Bunker ( www.podcastbunker .com ) the first website on which to promote School2Biz. This site lets podcasters promote their feeds with brief text listings, such as this description of Toolmonger Tool Talk: “Chuck and Sean from the web’s fi rst tool blog, Toolmonger.com , keep you up-todate on the newest hand and power tools, and answer your home improvement, automotive, and tool-related questions.” As your instructor directs, either write a 50-word description of your new podcast that can be posted on Podcast Bunker or record a 30-second podcast describing the new service. Make up any information you need to describe School2Biz. Be sure to mention who you are and why the information you present is worth listening to.
 

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