Message Strategies: Marketing and Sales Messages (Customer

Message Strategies: Marketing and Sales Messages (Customer

Message Strategies: Marketing and Sales Messages (Customer Benefi ts) [LO-3] Determine whether the following sentences focus on features or benefi ts; rewrite as necessary to focus all the sentences on benefi ts.
 a. All-Cook skillets are coated with a durable, patented nonstick surface.
b. You can call anyone and talk as long as you like on Saturdays and Sundays with our new FamilyTalk wireless plan.
c. With 8-millisecond response time, the Samsung LN-S4095D 40-inch LCD TV delivers fast video action that is smooth and crisp

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