Message Strategies: Analytical Reports [LO-6] Three years

Message Strategies: Analytical Reports [LO-6] Three years

Message Strategies: Analytical Reports [LO-6] Three years ago, your company (a carpet manufacturer) modernized its Georgia plant in anticipation of increasing demand for carpets. Because of the depressed housing market, the increase in demand for new carpets has been slow to materialize. As a result, the company has excess capacity at its Georgia and California plants. On the basis of your research, you have recommended that the company close the California plant. The company president has asked you to prepare a justifi – cation report to support your recommendation. Here are the facts you gathered by interviewing the respective plant managers:
 

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