Media Skills: Social Networking [LO-2] Pick a company in any

Media Skills: Social Networking [LO-2] Pick a company in any

Media Skills: Social Networking [LO-2] Pick a company in any industry that interests you. Imagine you are doing strategic planning for this firm, and identify one of your company’s key competitors. (Hint: You can use the free listings on www .hoovers.com to find several top competitors for most medium and large companies in the United States; click on the Competition tab.) Now search through social media sources to fi nd three strategically relevant pieces of information about this competitor, such as the hiring of a new executive, the launch of a major new product, or a significant problem of some kind. In a post on your class blog, identify the information you found and the sources you used. (If you can’t fi nd useful information, pick another fi rm or try another industry.)
 

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