Media Skills: Podcasting; Message Strategies: Marketing and

Media Skills: Podcasting; Message Strategies: Marketing and

Media Skills: Podcasting; Message Strategies: Marketing and Sales Messages [LO-6] Chapter 10 With any purchase decision, from a restaurant meal to a college education, recommendations from satisfi ed customers are oft en the strongest promotional messages.
 
Your task: Write a script for a one- to two-minute podcast (roughly 150 to 250 words), explaining why your college or university is a good place to get an education. Your audience is high school juniors and seniors. You can choose to craft a general message, something that would be useful to all prospective students, or you can focus on a specifi c academic discipline, the athletic program, or some other important aspect of your college experience. Either way, make sure your introductory comments make it clear whether you are off ering a general recommendation or a specifi c recommendation. If your instructor asks you to do so, record the podcast and submit the fi le electronically
 

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