Media Skills: Email; Message Strategies: Marketing and Sales

Media Skills: Email; Message Strategies: Marketing and Sales

Media Skills: Email; Message Strategies: Marketing and Sales Messages [LO-3] Chapter 10 One-quarter of all motor vehicle accidents that involve children under age 12 are sideimpact crashes—and these crashes result in higher rates of injuries and fatalities than those with front or rear impacts
 
Your task: You work in the consumer information department at Britax, a leading manufacturer of car seats. Your manager has asked you to prepare an email message that can be sent out whenever parents request information about side-impact crashes and the safety features of Britax seats. Start by researching sideimpact crashes at www.britaxusa.com/learning-center/sideimpact-protection-revealed . Write a three-paragraph message that explains the seriousness of side-impact crashes, describes how injuries and fatalities can be minimized in these crashes, and describes how Britax’s car seats are designed to help protect children in side-impact crashes.
 

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