MBA602 Exxon Mobil Industry Analysis Paper

You’ve been in your new analyst role with Maryland Creative Solutions, LLC for a few days and are finally getting used to the rapid workflows and office culture. After a competitive bidding process, MCS has signed a consulting contract with ExxonMobil. You receive an email from senior partner, Frank Marinara, tasking you with your first assignment to support the project.

INBOX (1 NEW EMAIL)

From: Frank Marinara, MCS Senior Partner

To: You

Now that you’ve settled in, I need your help with an industry analysis. ExxonMobil accepted our consulting bid, and now the CFO needs us to conduct an assessment of its positioning within the oil and gas industry. I would like your expertise in developing the analysis by using tools such as a supply and demand graph. We need to know the price and quantity of crude oil where equilibrium exists, and it will be helpful to discover the market structure of the industry as a whole. I will need this done by the end of this week.

If that goes well, I’ll also need you to look into price elasticity so we can advise the client on a pricing strategy for one of its local franchisee stations.

Three weeks from now, I’d like you to attend a special projects meeting with senior consultants from across MCS. Keep in mind, you will be the only employee in the meeting that is not on the senior consultant level, so please be as prepared as possible. The meeting has been called to discuss a new pricing strategy that MCS is proposing for ExxonMobil. Come ready to discuss risk within the oil and gas industry and have specific ideas for developing a pricing strategy

Finally, I’ll be asking you to develop an executive summary based on your work on this project.

Follow the project steps to get started on the industry analysis for ExxonMobil.

Best,

Frank

Click Step 1 to begin your work on this project.

When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.

1.3: Provide sufficient, correctly cited support that substantiates the writer’s ideas.
1.6: Follow conventions of Standard Written English.
1.7: Create neat and professional looking documents appropriate for the project or presentation.
3.1: Identify numerical or mathematical information that is relevant in a problem or situation.
3.2: Employ mathematical or statistical operations and data analysis techniques to arrive at a correct or optimal solution.
3.3: Analyze mathematical or statistical information, or the results of quantitative inquiry and manipulation of data.
3.4: Employ software applications and analytic tools to analyze, visualize, and present data to inform decision-making.
5.3: Create, implement, and evaluate a personal leadership development plan.
6.2: Evaluate strategic implications for domestic and international markets of an organization’s industry.
10.1: Apply relevant microeconomics principles to support strategic decisions for the organization.
12.1: Assess market risk and opportunity.