CIPD QUESTIONS

Market targeting strategy and consumer behaviour

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Question 1:Outline and discuss the market targeting strategy that you would recommend Snazzy implement for its new line of energy drinks. Provide rationale for your strategy choice? (Market targeting strategy.)
Hint : A well-written description of the market targeting strategy accompanied by a comprehensive rationale has been undertaken
Question 2:Explain the consumer behaviour characteristics that are likely to influence consumer purchases of this new product? (concept consumer behaviour characteristics
Hint : A comprehensive discussion of relevant consumer behaviour characteristics has been undertaken

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Market targeting strategy and consumer behaviour

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