Managing Entreprise Data
628_DB_2
Compose and submit a structured post (a structured post has an introduction, a conclusion, and a developed body that flows well – generally at least a few paragraphs – at least 250 words), using your own words, on at least one of these weighty questions:
You are working for a large national supermarket chain, MacLeod’s Market, with nearly 200 stores countrywide and a history stretching back decades. MacLeod’s has multiple global supplier relationships. The chain offers a customer loyalty club and the ability to create shopping lists accessible through both a Web site and a mobile app. A recent market research study indicated customers would like to have online ordering and home delivery and more sustainable products. MacLeod’s as a whole has a lot of data but it’s not organized nor being used to make decisions on a consistent and reliable basis. It wants the ability to provide details drilled down to store, department, and even individual product level, so that each manager or supplier could see just the information relevant to him or her. It needs to know more about its customers. You are on the team in charge of making business intelligence happen. MacLeod’s has continued testing autonomous delivery vehicles and delivery drones and is moving forward with plans to connect with its customers’ “smart” refrigerators to offer coupons and recipe ideas. New information: No more drones have been shot down by privacy-conscious customers but several communities are up in arms at MacLeod’s plans to purchase autonomous delivery vehicles from Mercedes-Benz, because of a recent announcement that the vehicles will prioritize vehicle occupants over pedestrians. Also, many of the “smart” refrigerators were implicated in an enormous IoT DDoS attack against the website of a noted security researcher. Last, a major food poisoning outbreak is wreaking havoc nationwide, both in the grocery industry and in individuals. Many of your coworkers on the project have been hospitalized. The former Kurgan’s employees, having weathered the salmonella incident, are valuable resources.
Task: It is now up to your remaining team to write up a recommendation for a BI implementation strategy (e.g. data mart, data warehouse, etc.). Explain why you’ve chosen that strategy, making sure to include relevant information security information.
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