Mac Air Book Computer Perceptual Map

in /by

Mac Air Book Computer Perceptual Map

The product is “Mac Air Book”

Measuring consumer perceptions is an important part of positioning.

Perceptual mapping

measures the

way product are positioned in the minds of consumers and shows these perceptions on a graph whose

axes are formed by product attributes.

For Capstone Part 2, create a perceptual map using 2 product attributes. Figure 2.5 (page 62 of the

textbook) gives a great example. Include at least 6 of your brand’s competitors on your map. Along with

your perceptual map, submit a paragraph (minimum 5-6 sentences) summarizing your findings

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