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INTB6212 Changes That Took Place in IBMs Market & Industry Question Response

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INTB6212 Changes That Took Place in IBMs Market & Industry Question Response

Read the case LOU GERSTNER AT IBM and the supporting docs (Attached )and anser the follwoing to prepare the case analysis.

What important changes were taking place in IBM’s industry and market with competitors and customers?
How was IBM performing financially?
What was IBM’s old strategy? What did it change to?
What changes in structure were made?
How would you characterize the organizational culture of IBM at the time when Gerstner took over?
What specific task capabilities did IBM need to implement its new strategy?
Did IBM currently have these capabilities? If not, how did it acquire them?
Did the existing evaluation and compensation systems support the new strategy?
Did the existing budgeting system and resource allocation support the new strategy?
Who would (or could) resist the change to the new strategy and why?
What misalignments or “misfits” existed?

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