INT700 Southern New General Electric Business Case Study Analysis

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INT700 Southern New General Electric Business Case Study Analysis

Review the Case Study Introduction for General Electric (GE). Then, research GE, its key strategic business units, and its global locales. As you prepare your analysis of GE’s present situation and future strategic opportunities, keep in mind these considerations: GE is clearly experiencing one of the most significant corporate meltdowns in recent history; as a parent company, GE was essentially was a capital management company over the past three decades, making acquisitions and divestiture decisions, and its strategic policy on geographic and product diversification was very important. It may be helpful to combine management statements with your financial analysis to determine if the meltdown was caused by a single individual/event or a cascade or errors over time. Lastly, be sure to identify the factors within the strategy tripod that should inform new CEO John Flannery’s evaluation of GE’s ability to remain a viable entity.

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