information tecnolgy in business applications
information tecnolgy in business applications
9-1 How do enterprise systems help businesses achieve operational excellence?
9-2 How do supply chain management systems coordinate planning, production, and logistics with suppliers?
9-3 How do customer relationship management systems (CRMs) help firms achieve customer intimacy?
9-4 What are the challenges that enterprise applications pose and how are enterprise applications taking advantage of new technologies?
10- 15 Assess the people, organization, and technology issues for using social media to engage with customers.
10-16 What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
10- 17 Give some examples of management decisions that were facilitated by using social media to interact with customers.
10-18 Should all companies use Facebook and Twitter for customer service and marketing? Why or why not? What kinds of companies are best suited
to use these platforms?
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